MEGGLE - SOCIAL MEDIA MANAGEMENT MEGGLE SEE

MEGGLE SEE is a leading dairy brand operating across Southeast Europe, including Bosnia and Herzegovina, Croatia, Slovenia, Serbia, Bulgaria, and Romania. With a strong market presence and a diverse range of high-quality dairy products, MEGGLE aims to strengthen its brand awareness, community engagement, and digital influence across key social media platforms.

Project Scope

Fabrika has been managing MEGGLE SEE’s social media presence across Facebook, Instagram, YouTube, and TikTok, providing a full-service approach that includes:

  • Content Creation – Engaging, high-quality visuals, videos, and copywriting tailored for each platform.

  • Social Media Management – Daily monitoring, posting, and engagement to ensure active community interaction.

  • Paid Promotions – Strategic ad placements and performance tracking for maximum reach and conversion.

  • Data-Driven Strategy – Analytics and insights to continuously optimize performance and engagement.

Key Objectives

  • Strengthen MEGGLE’s brand identity and engagement across all six markets.

  • Increase follower growth and interaction rates through creative content and interactive campaigns.

  • Enhance product awareness and sales through targeted paid promotions.

  • Build a strong online community by fostering conversations and brand advocacy.

  • Utilize video content on YouTube and TikTok to expand MEGGLE’s digital footprint.

Execution & Strategy

1. Platform-Specific Approach

  • Facebook & Instagram: Focus on storytelling, product highlights, and community engagement through high-quality images, videos, and interactive content such as polls, quizzes, and giveaways.

  • YouTube: Production of branded video content, including recipe tutorials, behind-the-scenes brand stories, and influencer collaborations.

  • TikTok: Trend-driven short-form videos to engage younger audiences, leveraging challenges, brand-specific trends, and influencer partnerships.

2. Content Creation & Management

  • Localized Content: Adapting visuals and messaging to each market while maintaining a unified brand voice.

  • Diverse Formats: Static posts, carousel images, reels, stories, live sessions, and TikTok challenges.

  • Real-Time Engagement: Community management ensuring timely responses, brand interactions, and crisis management.

3. Performance & Growth Strategy

  • Paid Campaigns: Market-specific ads focusing on awareness, engagement, and conversion.

  • A/B Testing: Continuous optimization of content and ad performance based on real-time analytics.

  • Influencer Collaborations: Partnering with relevant influencers in each country to maximize reach and credibility.

Results & Impact

  • Increased social media reach and engagement across all platforms.

  • Significant follower growth through organic and paid strategies.

  • Strengthened MEGGLE’s position as a leading dairy brand in digital spaces.

  • Enhanced customer relationships through effective community management.

  • Greater video content consumption and engagement, particularly on TikTok and YouTube.

Through a tailored social media strategy, localized content creation, and performance-driven campaigns, Fabrika has successfully positioned MEGGLE SEE as a digitally strong and community-driven brand. With continuous optimization and innovation, the social media presence of MEGGLE SEE continues to grow, reinforcing customer loyalty and brand equity across Southeast Europe.